AISDRs, Done Right

We’re not just another tool. We don’t spray and pray. We don’t blindly burn through your prospect list. We use AI practically to book you meetings via Email and LinkedIn.

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Why AI SDRs?

Outbound messaging is critical but often tedious. Managing prospecting, follow-ups, and scaling outreach can be time-consuming and prone to errors. AI SDRs automate these tasks, enabling consistent, efficient messaging without losing quality.

At Luru, we take a different approach. We don’t want you worrying whether the AI did its job right. We employ AI aggressively where it excels and integrate humans into the process to ensure creativity, precision, and strategic oversight. You define your ICP, Luru books you meetings. Think of us as your AI-powered SDR agency, handling your outbound effort while you focus on closing deals.

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What AI is not good at

AI can scale your outreach and detect patterns, but it isn’t without flaws. It’s prone to over-correcting, hallucinating, and lacks the ability to make nuanced decisions that require human judgment. AI struggles with creativity and emotional intelligence - two things crucial in sales messaging.

That’s why at Luru, we use AI for tasks where it’s strong, like data processing and pattern recognition, and humans for everything else. We keep the balance between efficiency and personalization so your outreach doesn’t lose its human touch.

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The TAM Problem

Many AI SDRs are little more than glorified automation tools, indiscriminately sending thousands of messages to every prospect in your database. This "spray and pray" approach burns through your Total Addressable Market (TAM) quickly, leaving behind exhausted prospects and diminishing returns.

Luru avoids this trap by creating a strategy that scales thoughtfully. We don’t burn through your market - we preserve it with targeted, relevant outreach designed to nurture relationships and sustain long-term success.

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How we use AI

AI works best when it’s used for tasks that humans find repetitive - analyzing data, researching prospects, and scaling messaging. At Luru, we leverage AI to handle these responsibilities, ensuring your messages on Email and LinkedIn are timely, relevant, and aligned with your Ideal Customer Profile (ICP).

Our AI processes large amounts of data, identifies patterns, and tailors your outbound messages to fit each prospect’s needs. It’s not just about automating; it’s about sending the right message at the right time, every time.

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Humans in the Loop

While AI does a lot, we’re practical about its limits. We know where it can fall short - like hallucinations, over-corrections, and missing the finer points of messaging. That’s why humans are always involved at key decision points. At Luru, we integrate human oversight into our process to review, refine, and add creativity where needed.

Our human team works alongside AI, ensuring every message that goes out is relevant, on-brand, and strategically sound. A thinking, empathetic human is also part of your package in addition to the AI.

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Nothing Artificial about It

Artificial Intelligence shouldn’t sound artificial - especially when it comes to outbound messages meant for human consumption. The reality with most AI-generated content is that it still sounds robotic, formulaic, and lacks the human touch.

At Luru, we’ve trained our AI models to write like a human. The goal is to make your messages sound conversational, natural, and engaging. Your prospects won’t feel like they’re interacting with a machine. Instead, they’ll get clear, thoughtful communication that feels personal, even though it’s scaled by AI.

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Practical Personalization

We don’t believe in personalization just for the sake of it. Asking someone how the weather is in their city before launching into a sales pitch doesn’t add value - it feels awkward and forced. Our AI SDRs focus on practical personalization. We use real data points and meaningful context to ensure that the messages we send actually matter to the recipient.

Sometimes, no personalization is better than irrelevant personalization. We ensure that every message, whether personalized or not, is relevant, clear, and impactful.

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We don’t promise the moon

We’re not here to make impossible promises. If you’ve never done outbound before and expect 50 meetings in the first month, we’ll be upfront and say that’s not likely. Our goal is to set both of us up for success, not to burn through your money or promise unrealistic numbers.

We start with an onboarding process that allows us to deeply understand your ICP and strategy. Then, we run a pilot for three months where you have complete visibility into the messaging, strategies, AI-generated content, and reports. Not the moon, but we use the best-in-class AI to book you meetings and get real results. In fact, 80% of our customers stick with Luru after the pilot and make us their go-to outbound acquisition channel.

Powering high performance teams

"Saves us a lot of time in a cost-efficient manner, streamlining our sales process."

Jasper Guilaran
AE - Full Cycle, TryProspect
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.

"My team can now focus on selling rather than admin work."

Anupreet Singh
CRO, Gan AI
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.

"We have been able to quickly create and iterate on sales processes on Slack where our team resides."

Sethu
Cofounder and Revenue Head, Zluri
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides. This has helped us to get a better picture of our pipeline in real time, identify blockers and react quickly to close more deals.
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"As a sales leader, Luru is a life saver!"

Varun Raj
Sales Leader, Exotel
The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :).
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"One doesn't need an automation background to define a sales process."

Nilesh Gupta
Co-founder & COO, GrowthSpree
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.
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Let us scale your SDR motion.

Scale your outbound channel meaningfully. Forget vanity metrics. Let’s book meetings.
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