Pricing & Plans - AI SDR

Every plan includes a best-in-class AI SDR and an account manager to ensure every message is on-brand and on-point. No hallucinations. Better output. Qualified meetings.

Ensign

$800

/user/month
Domain Setup
Email Infra
Email Warmup
500 - 700 leads per month
Basic Personalization (Text)
Linkedin Outreach
Human In the Loop
Reports and Analytics
Response Handling
Data Enrichment - Linkedin Only

Captain

$1500

/user/month
Everything in Ensign plus
800 - 1000 leads per month
Lead Prioritization
Custom Strategies and Personalization
Deep Personalization Across Text, Images and Videos
Webhooks for Event Notification
CRM Sync
Domain and Mailbox Rotation
Intent Based Prospecting
Look Alike Targeting
Data Enrichment - X, News, Custom Sources

FAQs

What does Human in the Loop mean?

When you hire a Luru AI SDR, you also get an account manager to ensure that every message that goes out is on brand and is sensible. AI does 95% of the heavy lifting. But your account manager ensures it does not hallucinate.

What is Intent Based Prospecting?

If you use Intent Based tools such as RB2B, Clearbit, Factors, G2 etc, Luru runs campaigns tuned towards them based on their behavior. In addition, Luru also applies its AI filters to ensure that only valid ICPs are reached out to. All you have to do is plug in the

What is Deep Personalization?

Deep personalization means leveraging enriched data from various sources to craft personalization across text, images, and video, with an engine that knows exactly when to personalize. Luru prioritizes no personalization over fake efforts like "How’s the weather in Auckland?" Our approach spans tailored product dashboards, relevant memes, and more—ensuring every interaction is meaningful and adds real value. Our deep personalization is better than anything else in the market.

Why don't you send more emails per month?

You can increase your email volume by purchasing more licenses (adding more Luru SDRs). However, we caution against a "spray and pray" approach. Mindlessly blasting emails to your entire ICP without careful iteration or narrowing your focus often leads to poor response rates, brand dilution, and the risk of burning through your TAM prematurely. Quality and strategy always outperform sheer volume. And we take care of that.

What do you mean by custom prospecting and enrichment?

Custom prospecting and enrichment mean going beyond standard tools like Apollo, LinkedIn, or ZoomInfo to identify your ICP when these platforms don’t have the exact list you need or when custom filters are required to target your accounts. With the Captain plan, Luru helps you build tailored prospect lists and enrich them with relevant data to ensure precision in your outreach.

What is Look Alike Targeting?

Look Alike Targeting involves connecting to your CRM to identify prospects who resemble your existing customers. By reaching out to these similar cohorts automatically, we help you expand into segments where you're already performing well or want to grow. This approach also enables highly targeted personalization—focusing on their specific pain points and offering tailored solutions that resonate.

Why are your pricing plans called Ensign and Captain?

Well, 🖖