Hire your AI SDR agent and team

Our AISDR does the heavy lifting—prospecting, messaging, and adapting—with humans in the loop to ensure quality and creativity. You focus on closing deals, we get you the meetings.

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Benefits unique to Luru's AISDR agent

TAM saved by ai sales development rep
Intelligent Market Preservation
Unlike typical AI tools that exhaust your TAM, our AI SDR Agent nurtures your prospect list with strategic outreach, ensuring sustainable long-term results instead of quick wins that burn bridges.
ai sdr agent from luru does real personalization
Real Personalization, Not Just Mail Merge
Forget '{FirstName}, I loved your LinkedIn post!' messages. Our AI Agent finds real triggers - like your prospect's new funding round, tech stack changes, or hiring patterns - to start relevant conversations that actually get responses.
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Human-Backed AI for Reliable Results
While our AI handles the heavy lifting, experienced sales professionals oversee your campaigns to ensure every message maintains quality and resonates with your prospects.

Prospecting

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It’s not about more, it’s about right

In outbound, more isn’t always better. Instead of relying on mass outreach, we integrate with multiple data providers, plug in our AI, and use smart heuristics to build the right list for you. No need to spend money on multiple tools or create complicated waterfall cascades. We ensure the people we reach out to truly match your Ideal Customer Profile (ICP), saving you time and effort.

And we don’t just stop at finding them. We handle the entire outreach process, making sure your message hits the right people with precision and relevance.

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Email Infra

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Don’t sweat the details, we’ve got it covered

Email deliverability can be tricky, but you shouldn’t have to worry about it. Luru handles the entire setup—from domain warm-up to making sure SPF, DKIM, and DMARC are in place—so your campaigns land where they’re supposed to: in the inbox. No need to stress over the technical stuff; we’ve got all the details covered, so you can stay focused on selling.

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Personalization

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The right kind of personal

Personalization can make or break cold outreach. But it’s not about adding a prospect’s name at the top of an email and calling it a day. At Luru, we take personalization seriously. Our AI uses real, context-based research to personalize your outreach in a way that actually resonates. We bring insights into every conversation that make your outreach feel genuine, not forced.

Our goal is simple: make your prospects feel like the message was written for them. And the best part? It’s all scalable. We use AI to research and personalize at scale, so you can get the benefits of one-on-one engagement without having to do the manual work.

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Campaigns

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Multi-channel, adaptable, and fully integrated

Luru doesn’t just send messages. We create multi-touch campaigns that combine email, LinkedIn, and more to ensure your prospects are engaged from every angle. Our campaigns adapt in real-time based on what’s working and what’s not. If a certain message or approach is getting results, we’ll double down on it. If something’s not working, we’ll shift gears.

All activity is integrated into your CRM or webhooks, so you can track progress seamlessly. You’ll get full visibility into every step of the process. And if you have a calling team, we provide scores and insights, helping them know exactly who to follow up with and when to maximize success.

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Human in the Loop

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Making AI feel human

AI can handle the volume, but humans ensure the quality. At Luru, AI takes care of the heavy lifting—handling data, sending messages, and scaling outreach. But we don’t leave it all to AI. Our team steps in to review and refine, making sure the messaging is sharp, aligned with your brand, and feels personal.

We know AI can sometimes miss the mark, which is why humans are involved where it matters most. This way, your outreach doesn’t feel robotic or off-target. You get the efficiency of AI, but with a human touch where it counts.

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FAQs about AiSDR agent

01. How does Luru's AiSDR ensure personalization is relevant?

We use AI to personalize across text, video, images, and voice notes, but only when it genuinely adds value. Our approach focuses on creating meaningful, targeted content rather than generic or forced personalization that can actually harm engagement.

02. Why does human oversight matter in an AI SDR?

AI can generate content efficiently, but it can also make unexpected errors. Human oversight ensures every communication is thoughtful, relevant, and professionally aligned, protecting your brand reputation and improving engagement rates.

03. How does Luru keep emails out of spam?

Our system continuously monitors key performance metrics like open rates, reply rates, and click-through rates. We proactively adjust strategies—rotating mailboxes, modifying send times, and refining templates—to maintain high deliverability.

04. How is Luru's AiSDR different in terms of setup?

We handle all technical complexities. From domain setup and email configurations to warm-up processes and campaign execution, we manage the entire technical infrastructure so your team can focus solely on closing deals.

05. How quickly can I get started with Luru?

Unlike platforms requiring extensive self-setup, Luru provides a fully managed solution. We can launch targeted campaigns quickly, with minimal effort required from your internal team.

06. What kind of companies benefit the most from Luru's AiSDR?

Luru's AI SDR is ideal for teams seeking AI's scalability without compromising communication quality. Whether you're a startup or running enterprise-level campaigns, our approach adapts to your specific sales development needs.

Powering high performance teams

"The support team is exceptional and takes feedback to heart."

Reed Porter
Head of Sales & CS, Localstack
Solid HubSpot add-on that's been constantly improving. I have been able to receive notes during calls and sync everything to HubSpot. The support team is exceptional and takes feedback to heart to improve the product.

"Saves us a lot of time in a cost-efficient manner, streamlining our sales process."

Jasper Guilaran
AE - Full Cycle, TryProspect
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.

"My team can now focus on selling rather than admin work."

Anupreet Singh
CRO, Gan AI
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.

"We have been able to quickly create and iterate on sales processes on Slack where our team resides."

Sethu
Cofounder and Revenue Head, Zluri
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides. This has helped us to get a better picture of our pipeline in real time, identify blockers and react quickly to close more deals.

"As a sales leader, Luru is a life saver!"

Varun Raj
Sales Leader, Exotel
The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :).

"One doesn't need an automation background to define a sales process."

Nilesh Gupta
Co-founder & COO, GrowthSpree
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.