Meet Luru, your AI SDR with a Human in the Loop

The AI SDR that works 24/7 to identify your ideal buyers, engage decision-makers, and book qualified meetings, while the human ensures every touchpoint is sharp, relevant, and worth replying to! Get the best of both worlds: scale and genuine connection.
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Luru's AI SDR Has Helped Us Book Meetings with the Right ICPs

We are a logistics startup changing the logistics landscape in Africa. Luru's AI SDR has been instrumental in securing meetings with the right ICPs. Their human-in-the-loop approach has been a tremendous value-add, ensuring our strategy and messaging remain on point.
Sahil Affriya
Founder & CEO

Benefits unique to Luru's AISDR agent

TAM saved by ai sales development rep
Intelligent Market Preservation
Unlike typical AI tools that exhaust your TAM, our AI SDR Agent nurtures your prospect list with strategic outreach. It ensures sustainable long-term results instead of quick wins that burn bridges.
ai sdr agent from luru does real personalization
Real Personalization, Not Just Mail Merge
Forget '{FirstName}, I loved your LinkedIn post!' messages. Our AI Agent finds real triggers - like your prospect's new funding round, tech stack changes, or hiring patterns - to start relevant conversations that actually get responses.
TAM saved by ai sales development rep
24/7 Availability, Constant Optimization
Working tirelessly around the clock, our AI SDR agent autonomously prospects, manages replies, and schedules meetings to build your pipeline. It learns from every interaction to refine its targeting and messaging for even stronger results.
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Human-Backed AI for Reliable Results
While our AI handles the heavy lifting, experienced sales professionals oversee your campaigns to ensure every message maintains quality and resonates with your prospects.
Key Features of Luru's AI SDR Agent

Smart Targeting & Prospecting

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ICP Matching: Ensures outreach reaches the right audience.

Precision Targeting: Uses multiple data sources and AI heuristics to build high-quality prospect lists.

Sales Intelligence: Scores prospects based on their likelihood to convert.

ai powered sdr agent prospecting

 Automated & Personalized Engagement

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Automated Outreach: Engages leads effectively across multiple touchpoints (email, LinkedIn, etc.).

Context-Based Personalization: Uses real triggers like tech stack changes and hiring trends to personalize across text, images and video

Adaptive Messaging: Adjusts communication based on response patterns for better results.

email personalization by ai sdr product

Seamless Integration & Optimization

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CRM & Webhook Integration: Provides full visibility into outreach activities.

Inbox Optimization: Ensures emails land in primary inboxes, not spam.

Follow-Up Prioritization: Helps determine the right prospects to engage and when.

Sustainable Outreach: Prevents exhausting the Total Addressable Market (TAM).

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Why Choose Luru's AI SDR Agent

Designed for Results, Not Just Outreach

Luru AI SDR goes beyond just email automation to craft every message for impact

Focused on Quality Over Quantity

Focusing on high-intent leads from multiple signals, while also reviving forgotten leads in your CRM

Advanced Self-Learning Partner

Consumes multiple data points, evolves & improves with every interaction

The  Human In The Loop Approach

Automation at scale, with human oversight where it matters

Omnichannel, Multi-Touch Engagement

Engages prospects  across both email and Linkedin intelligently

Minimal Complexity, Easier Integration

Effortlessly integrates with your sales stack & workflow to enhance productivity

Industries We’ve Helped Scale

SaaS

Fin Tech

Manufacturing

Event Management

Logistics & Supply

HRMS

FAQs

01. What are AI SDRs?

An AI Sales Development Representative is an AI-powered software program that automates tasks such as identifying potential leads, gathering data on prospects, contacting and following up. It also tracks and analyzes performance metrics. Thus, it does all repetitive tasks typically handled by a human and helps SDR/BDR teams achieve their target goals.

02. Will SDR be replaced by AI?

While AI grants scalable processes and automation, humans come with better decision-making, rapport-building, and understanding. Since both have their unique set of pros, one can't replace the other. This is why when you join hands with a Luru SDR AI agent, you also get an account manager. As we say, “Humans should never have to do things that computers are good at.”

03. How much does AI SDR cost?

The cost of AI SDR software depends on who you partner with and the features bundled up in your plan. With Luru, you get to choose from two plan options: Ensign for $800/user/month and Captain for $1500 /user/month. The details of both can be found on our pricing page.

04. What is the difference between AI SDR and human SDR?

An AI SDR efficiently performs repeatable tasks and scales outbound lead generation. Consistent in messaging and always available, an AI SDR promises automated evaluation and low-cost involvement. On the other hand, human SDRs come with better decision-making, emotional intelligence, and the ability to understand nuances that go beyond scripts.

05. What is the best sales AI tool?

Luru can be your go-to sales AI SDR tool that automates repetitive tasks, adopts close-to-human messaging, and ensures personalization with the involvement of an account manager. It allows sales teams to focus on high-value interactions and close deals faster.

Powering high performance teams

"We run 80% of our outreach using their AI SDR."

Nalin Senthamil
Founder & CEO, Storylane
We've tested other AI SDRs and agencies alongside Luru, and nothing else comes close. Luru has been a game-changer for our outbound strategy. We run 80% of our outreach using their AI SDR, and it delivers qualified meetings consistently month after month.

"Saves us a lot of time in a cost-efficient manner, streamlining our sales process."

Jasper Guilaran
AE - Full Cycle, TryProspect
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.

"Luru's AI SDR Has Helped Us Book Meetings with the Right ICPs."

Sahil Affriya
Founder & CEO, Shiprazor
We are a logistics startup changing the logistics landscape in Africa. Luru's AI SDR has been instrumental in securing meetings with the right ICPs. Their human-in-the-loop approach has been a tremendous value-add, ensuring our strategy and messaging remain on point.

"My team can now focus on selling rather than admin work."

Anupreet Singh
CRO, Gan AI
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.

"We have been able to quickly create and iterate on sales processes on Slack where our team resides."

Sethu
Cofounder and Revenue Head, Zluri
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides. This has helped us to get a better picture of our pipeline in real time, identify blockers and react quickly to close more deals.

"As a sales leader, Luru is a life saver!"

Varun Raj
Sales Leader, Exotel
The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :).

"One doesn't need an automation background to define a sales process."

Nilesh Gupta
Co-founder & COO, GrowthSpree
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.