How Shiprazor Used Luru to Reach the Right Online Sellers in South Africa

The Challenges

1. Find the right businesses to go after in South Africa
2. Adapt messaging depending on the size, type, and structure of each store
3. Keep the pipeline warm without overwhelming their internal team

We're a logistics startup changing how delivery works in South Africa. Luru’s AI SDR helped us secure conversations with the exact ICPs we were targeting. The human-in-the-loop approach ensured the messaging never felt generic.

Sahil Affriya

Founder and CRO, Shiprazor

How Luru Helped

1. Smart Prospecting, Ground-Up
   Instead of scraping directories or relying on generic ecommerce databases, Luru built qualified lists from scratch—pulling data from multiple sources including product marketplaces, job boards, local commerce platforms, and regional signals.This gave Shiprazor a clean, validated lead set aligned to their ICP in South Afric
   
2. Messaging that Flexed with the Buyer
   Luru didn’t treat ecommerce as one big block.
   
   - Aggregators cared about SLAs and operational efficiency
   - D2C founders were focused on delivery experience and customer retention
   - Marketplace sellers needed affordable, fast logistics
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   The outreach copy was crafted and reviewed per segment—so every message sounded like it came from someone who understood their world.
3. AI + Human Collaboration
   AI helped scale outreach, but humans kept it sharp. Luru's team reviewed segments, messaging tone, and replies—ensuring quality conversations, not just higher volume.

Luru’s combination of research, list-building, and messaging saved us months of manual work. We weren’t just hitting numbers—we were talking to the right people.

Sahil Affriya

Founder and CRO, Shiprazor

The Results

1. A Predictable Pipeline of Sales Conversations
   Shiprazor saw a steady flow of qualified leads—across aggregator platforms, mid-sized ecommerce businesses, and niche D2C brands.
2. Higher Response Rates with Segmented Messaging
   Tailoring the message per audience led to more opens, more replies, and better meeting quality.
3. Bandwidth Back for the Core Team
   Luru handled the heavy lifting—freeing up Shiprazor’s team to focus on converting leads, not chasing them.