How Exotel Used Luru to Scale Multi-Product Expansion Across Geographies

The Challenges

1. Taking different products to different geographies while ensuring messaging aligned with local market needs.
2. Engaging multiple ICPs within the same organization, from sales leaders to customer support heads, each requiring distinct outreach.
3. Expanding efficiently with new product launches while keeping outbound efforts personalized and effective at scale.

Selling a platform with multiple products across geographies is complex. Different buyers, different priorities—getting the right message to the right person at the right time was a challenge.

Varun Raj

Head of Sales, APAC, Exotel

The Solutions

1. AI-Driven Personalization for Multi-Geo Expansion
   - Luru’s AI SDR helped automate outbound strategies for different regions, ensuring each geography received localized messaging.
   - AI dynamically optimized cadences based on geo-specific engagement patterns, allowing Exotel to scale efficiently in new markets.
   
2. Multi-ICP Targeting Within the Same Organization
   - Luru mapped various buyer personas inside a company, ensuring tailored outreach for sales, marketing, and support teams.
   - AI adjusted messaging in real time based on role, use case, and previous engagement.
3. Image Personalization – A Key Differentiator
   - Luru’s AI-powered image personalization helped Exotel stand out in crowded inboxes.
   - No other tool in the market offered this level of visual customization, making outreach significantly more effective.

Luru’s image personalization changed the game for us. It made our outreach stand out instantly—no other tool in the market does this.

Varun Raj

Head of Sales, APAC, Exotel

The Results

1. Consistent Pipeline Across Geographies
   AI-driven segmentation ensured steady lead flow across all key markets.
2. Account Coverage Across Multiple Use Cases
   Multi-ICP engagement ensured every relevant stakeholder was effectively reached.