Luru : The AI SDR Agent That Delivers Human-Quality Outreach

An AI Sales Development Representative is an AI-powered software program that automates tasks such as identifying potential leads, gathering data on prospects, contacting and following up. It also tracks and analyzes performance metrics. Thus, it does all repetitive tasks typically handled by a human and helps SDR/BDR teams achieve their target goals.

While AI grants scalable processes and automation, humans come with better decision-making, rapport-building, and understanding. Since both have their unique set of pros, one can't replace the other. This is why when you join hands with a Luru SDR AI agent, you also get an account manager. As we say, “Humans should never have to do things that computers are good at.”

The cost of AI SDR software depends on who you partner with and the features bundled up in your plan. With Luru, you get to choose from two plan options: Ensign for $800/user/month and Captain for $1500 /user/month. The details of both can be found on our pricing page.

An AI SDR efficiently performs repeatable tasks and scales outbound lead generation. Consistent in messaging and always available, an AI SDR promises automated evaluation and low-cost involvement. On the other hand, human SDRs come with better decision-making, emotional intelligence, and the ability to understand nuances that go beyond scripts.

Luru can be your go-to sales AI SDR tool that automates repetitive tasks, adopts close-to-human messaging, and ensures personalization with the involvement of an account manager. It allows sales teams to focus on high-value interactions and close deals faster.

An AI SDR automates the early stages of B2B sales by finding leads, sending personalized outreach, following up, and scheduling meetings. AI SDR saves time and helps scale without manual human effort.

AI enhances B2B sales by streamlining lead generation, & automating follow-ups. It uses data to identify high-quality leads, engages them efficiently, and provides valuable insights to help sales teams prioritize prospects and close deals faster.

Most AI SDRs pull generic lists based on titles and keywords. Luru goes way beyond that. We use multiple data sources, apply AI to clean and enrich the data, and tailor it to your exact ICP.

We also surface useful context - like recent funding, hiring, product updates, or exec quotes—so your messages feel timely and relevant. It’s not just more leads, it’s the right ones, with better reasons to reach out.

Tools like Alice and AiSDR are good  tools in the space. But where Luru stands out is in taking a more holistic approach to the entire outbound process.

Luru’s AI SDR doesn’t just rely on one data source—we interface with multiple providers, and our intelligence layer filters for only the right ICPs based on your inputs. Our prospecting agents also go beyond the usual scraping to use real signals like funding, hiring, and news to create sharper, more relevant lists.

And it doesn’t stop there. Our email personalization and writing engine produces human-quality messages that feel natural and relevant. As we like to say—our emails pass the CAPTCHA test in most cases.

Ava and Jazon have good personalization features. Luru takes a more practical approach—we personalize when it helps build context or ties directly into your pitch, not just for the sake of it.

We also generate personalized images and videos when needed, but always keep the focus on relevance. The goal is to create messages that feel human and are worth replying to, without overdoing it.

Luru ensures high email deliverability by personalizing messages based on your ICP and product, using dynamic inbox rotation to distribute sends, and gradually warming up new domains. We track bounce rates, reply rates, and sender reputation to catch issues early. No need to worry about technical setups or spam filters—just focus on acing the meetings you get.