What's New in Luru: Major Updates to Enhance Your Sales Process

As we approach the end of the quarter, we’ve been working hard to bring you significant updates to Luru. Whether you’re refining your prospecting, reviving lost deals, or optimizing your pipeline, our latest improvements are designed to make your workflow more effective. Here’s what’s new:

Enhanced Prospecting: More Data, Smarter Filters, Better ICPs

Finding the right prospects is a challenge. That’s why we’ve expanded our integrations with more data providers and improved our AI-driven filtering. Now, you can:

• Discover Ideal Customer Profiles (ICPs) that traditional tools often miss
• Use AI to identify high-intent prospects
• Eliminate irrelevant leads and focus on the right opportunities

Basic filters and standard prospecting tools often provide limited insights. With these enhancements, your outreach efforts will be more precise and effective.

Improved Image Personalization

Personalization isn’t just about adding a first name to an email—it’s about creating a meaningful connection. Our updated image personalization feature enables users to generate customized visuals that resonate with prospects.

Here’s an example of a personalized product image we created for a customer. Visual content should not be limited to memes and stock images of people holding coffee cups. When used correctly, it can increase engagement and make your outreach stand out.

Lost Deal Revival: Turning Past Deals into New Opportunities

Lost deals don’t have to stay lost. Our new Lost Deal Revival module automatically:

• Connects with your CRM to identify potential opportunities
• Finds high-potential lost deals that match your ICP
• Summarizes past conversations and engagement history
• Re-engages leads on autopilot, bringing warm prospects back into your pipeline

Instead of manually revisiting old opportunities, this tool ensures you never miss a chance to reconnect with interested prospects.

Intent-to-Leads: Smarter Account Targeting

Our Intent-to-Leads module now offers even more precision. It:

• Uses visitor location data to assess account interest
• Identifies the right ICPs within target accounts
• Analyzes user behavior to personalize outreach
• Automates meeting scheduling for high-intent prospects

By leveraging these insights, your team can engage with the right people at the right time, increasing the likelihood of successful conversions.

More Updates Coming Soon

We’re continuously working on new features and improvements. Stay tuned for more updates later this month.

Have feedback? We’d love to hear from you. Let’s continue to refine Luru AISDR together.

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