How To Use AI For Lead Generation

If you are here after seeing the title ‘How to use AI for Lead Generation’, you have likely come a long way struggling with lead generation for sales. AI is not a fictional hero that does incredible things on screen with props and camera tricks—nowhere near reality. It is, instead, a well-scripted superhero (thanks to its powerful algorithms). AI lead generation has the actual tendency to analyze the history of your sales, study your prospects, track current trends, and generate leads–all within seconds.

Are you tired of the manual sales processes and looking for a more efficient way to boost conversions and close deals? Read on to gain clarity on how to use AI to generate leads!

How Did We Generate Leads Before AI? The Old Challenges

Before we move towards understanding the use of Artificial Intelligence for sales leads, we need to revisit the "before times". There were quite many challenges that SDRs had to face in lead generation processes.

• Finding the Right People (Manually): Marketers used less precise methods like industry directories, purchased lists, or networking events to identify potential leads. This process was time-consuming and not very efficient.
• Lead Scoring Was a Guesswork: Judging which leads were most likely to convert was mostly based on intuition or basic demographic info. High chance of sales teams wasting time on leads that were never going to buy while missing out on leads with high potential.   
• Personalization Was Rare: Because the team had to deal with large volumes of contacts, crafting personalized messages for each was difficult. Therefore, the outreach was a generic one. It hardly resonated with prospects, which resulted in low engagement.
• Repetitive Tasks Wasted Time and Resources: SDR teams spent too much time on repetitive manual tasks. They repeatedly researched prospects, sent emails, and followed up. There was less time left for building relationships and closing deals.
• Measuring Success Was Difficult: No structured analytics was there to track the effectiveness of lead generation efforts. Therefore, it was difficult to optimize campaigns and demonstrate ROI.

What Does AI in Lead Generation Do?

AI B2B lead generation can accomplish in a short time what a manual process would take a year to do efficiently. Let’s find out what lead generation using AI looks like:

• Find high-value prospects: If you are looking for a particular type of customer as your lead, AI can do it in a very smart detective-like approach. It will look like bulks of information and come up with people who match the specifics of your ideal customers. You will get the prospects that are most likely to be a good fit for your product or service.
• Automate lead scoring: After you get a nice number of potential customers, AI helps you prioritize them. It figures out which ones are most likely actually to buy from you and ranks them accordingly. This makes your sales team focus on those probable and most promising leads of all. 
• Personalize outreach at scale: The same generic messages are boring and often ignored. So, you can use AI to be creative and send individual-specific messages. AI collects information about each lead and creates personalized emails accordingly. The personalized messages make your prospects feel as if they are in conversation with a real person. This increases the chances of conversions.
• Reduce manual work: All the tedious tasks, like contacting, researching, emailing, sending follow-ups, etc., can be AI-automated. AI automation lifts the bulk off the shoulders of your sales team. It frees them up for more important tasks that were initially almost neglected. You and your team can now invest your time and energy in building relationships with potential customers.
• Improve conversion rates: AI lead generation is now taking care of all the tasks. It is finding the right leads, prioritizing them, personalizing messages, or automating repetitive tasks. It helps you convert more leads into actual customers very quickly. So, as your sales process becomes more efficient, it will be directly proportional to better results.

AI Strategies to Improve Lead Generation

Using AI for lead generation comes with certain strategies that AI uses. This section is important if you have come to have clarity about AI lead generation.

1. Identifying the Right Prospects with AI

If you are using AI to generate leads, remember AI can analyze data from multiple sources. Here goes your CRM, website, social media, and industry databases. It will analyze all of it to find leads that match your ideal customer profile.

AI-driven prospecting looks at:

• Job title, company size, and industry
• Website visits, social media activity, and content engagement
• Past interactions with your brand (e.g., webinar attendance, email opens)

Suppose the AI tool notices that IT directors at mid-sized SaaS companies are more likely to convert than other prospects. It will suggest that the SDRs focus on them.

2. AI-Powered Lead Scoring & Qualification

AI selects leads according to their engagement and buying signals because all leads are not equal. Now, SDRs can prioritize those that look like they would easily convert. AI-driven lead scoring continuously updates scores in real-time behavior. It examines content downloads or demo requests.

If a CEO visits a pricing page more than once, they seem to have a higher intent than someone who–

• Only opened an email
• Did not open an email

AI makes predictions based on such activities, which are mostly positive.

3. Personalized AI Outreach (Beyond ‘Spray and Pray’)

AI sets hyper-personalized messaging at scale. SDRs using AI do not have to rely on those boring, generic mass emails.

AI can greatly improve your email outreach: 

• AI examines earlier data to generate smart subject lines with high open rates.
• AI customizes emails based on recipient behavior and interests and shifts according to each shift. Means–deals well with audiences' mood swings.
• AI predicts the best time to send an email after analyzing the time a prospect is most likely to open it.
• Automated follow-ups are effortless, where AI sequences adjust based on lead responses.

If an email has a prospect’s recent LinkedIn post, it can see 5x higher response rates than a usual cold email.

4. AI Chatbots for Lead Engagement

There are chatbots powered by AI that can work 24/7 on your website without replacing human SDRs. They can qualify leads, schedule meetings, and answer questions at all times. They can–

• Engage website visitors in real-time
• Ask queries and collect contact details that help in qualifying 
• Direct high intent leads to SDRs as soon as they find one

A company that used an AI chatbot increased their demo bookings by 40%. The AI Chabot feature here was able to engage visitors at the right moment.

5. Predictive Analytics for Smarter Prospecting

AI lead generation helps SDRs anticipate which leads will convert before outreach even begins.

This is predictive analytics, and it tracks:

• Buying signals (e.g., visiting pricing pages, requesting a demo)
• Competitor engagement (e.g., following a competitor on LinkedIn)
• Past conversion patterns from similar leads

6. AI-Powered LinkedIn Prospecting

LinkedIn prospecting can be fully automated with AI solutions that maintain personalized and applicable messaging. AI helps:

• Finds and verifies high-quality prospects based on job title and activity
• Automates LinkedIn messaging with apt personalization
• Tracks engagement so SDRs can follow up with warm leads

An AI tool can help SDRs identify, connect, and follow up with hundreds of high-value LinkedIn prospects per month. Plus, if you manage it well, the prospects will not feel that they are chatting with a robot.

Get the Ultimate AI Tool for Lead Generation: AI + Human = Sales Success

Well you know exactly what AI lead generation is. If someone asks you how to use AI for lead generation, you will have a decent explanation to give. What if a skeptical person asks you whether the AI will sound somewhat robotic because, after all, it is a robot generating messages? 

Let’s give you an ultimate suggestion that you can give to that confused person, too. And that is – Luru. Luru is an AI solution, a tool that combines scale with true human-like personalization.

Real-World Success with Luru

Nalin Senthamil, the Founder & CEO of Storylane, vouches for Luru’s AI SDR for their outbound strategy. The company finds that it consistently delivers qualified meetings month after month, handling its outreach.

What Makes Luru Different?

• Not a ‘Spray and Pray’ Tool – No mass-blast emails to keep every touchpoint relevant and personalized.
• AI-Powered SDR That Works 24/7 – Luru identifies ideal buyers, engages decision-makers, and books qualified meetings while you focus on selling.
• Best of Both Worlds: Scale + Human Connection – AI handles automation, and the project manager tweaks it to ensure messaging stays sharp, relevant, and worth replying to.
• Seamless CRM Integration – Luru fits right into your sales tech stack, working effortlessly with tools.
• Close-to-Human Messaging – Luru’s AI writes outreach messages that sound like real human SDRs and not automated spam.

Luru helps SDR & BDR teams succeed by–

• Finding high-value prospects effortlessly
• Engaging decision-makers with personalized AI outreach
• Automating lead qualification and follow-ups
• Book more meetings 
• Reducing manual work
• Hitting your sales targets faster

Luru helps SDR and BDR teams focus on closing deals instead of chasing leads. Supercharge your sales with AI-driven automation with HUMAN in the loop.

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